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I owned the UX/UI design of Natural Beauty’s e-commerce platform, from research and user flows to final interface design.
I conducted competitive analysis and user conversations, defined user stories, and created low- and high-fidelity wireframes. I ran a usability test with five participants and built the visual identity and component library.
Natural Beauty
2021
Freelance UX/UI Designer
Research, UX Concept, User Tests, Final UI
Sketch, InVision, FlowMapp
